The Awards intend:

1. to valorise the best cheeses in order to favour their knowledge and strengthen their presence in national and international markets, awarding those quality products that could be appreciated by consumers;
2. to stand out the most innovative cheeses;
3. to favour a comparison between local, national and international companies;
4. to encourage cheesemakers towards a constant improvement of product quality in order to cater for the diverse food habits;
5. to favour the development of start-ups and, more generally speaking, of youth entrepreneurship.